Color me red, I can’t believe October is over and with it the remnants of Seoul Fashion Week SS ’17. Honestly, I’m still recovering from all of the events and it’s two weeks later! Seoul Fashion Week (SFW) was insane!! I have a ton of feels regarding my experience, but for now it’s time for a recap.
I’ll be breaking this up in sections … because I was hashtag blessed to attend 3 out of the 5 days! Which made 11 shows total! Yes, I know. It was super crazy. High-key, I’m still sleep deprived, but I loved every minute of it.
\\ Day One //
“Shouldn’t you be at Fashion Week?”
“In 2 hours, but I have a problem.”
“You always have a problem.”
“True. However, this time it’s serious. Babe, I have nothing to wear.”
Quite, right ladies. I had nothing to wear but a closet full of clothes. Unfortunately, my clothes hadn’t arrived from Missguided (at this time of posting, still don’t have them) so I pretty much twiddled my thumbs and caught up on the latest Grey’s Anatomy — cuz priorities.
Needless to say, I got my life together and quickly dabbed on some concealer and put on my favorite basics. It wasn’t glamorous but secretly I wasn’t that upset because I only had 2 shows and I wasn’t planning on sticking around for the street style photog’s. With that comforting thought, I caught the train into Seoul.
Arriving an astounding 10 minutes early (train delays y’know), I silently praised God, that I went with my vintage boat shoes over heels, as I had to speed walk (I don’t run) into the Zaha Hadid–designed Dongdaemun Design Plaza (DDP). Thankfully, the show was running late so I was able to catch my breath, fix my Sony camera settings, and prepare for the lights to go down.
Designer Younhee Park’s Greedilous is a combination of the word Greed, and Lous, which means ‘to have it all.” Park’s brand concept is “Gorgeous Energy & Glamorous Spirit” and her spring 2017 collection was just that. The show began as models stalked down the runway to the vivacious rapping of Korean rapper Jessi and her infectious song “Sseunni.” With a unique fusion of bright graphics and intricate details, I became even more obsessed with this fun collection. Designed for the cosmopolitan woman, I could definitely imagine my curvy body type in a few of these dresses.
I loved the hairbows, adorable French braids, cat-eyed sunnies, and the abundance of blazers. Now, you all know I’m not the girl to wear color, but as the music transitioned into an Island vibe – Park showcased a set of prints complimented with a strong color block of black. My faves included several jumpsuits and moto jackets. I also enjoyed a certain male model and his dancing on the runway. Finally, Greedilous designer Younhee Park and Jessi closing out the show and everyone cheered, because hello they look and create like rockstars.
Greedilous definitely has me excited for their future collections and only serves to remind us that it is definitely okay to want and have it all.
TABLE FOR ONE
I’m not sure if I mentioned this but my first day of Seoul Fashion Week SS ’17 was a solo adventure. I have to admit it was nerve-wracking because I’m usually with my blogger babes, but alas I was alone. I didn’t notice it during the Greedilous show but as I began the arduous choice of how I wanted to ‘waste’ time during my hour break, the lonely feels tried to sink in.
Luckily, there is always food.
That sounds terribly sad. But, let me tell you the food was delicious (PSA don’t be like me, skip the garlicky food). I never feel lonely when I eat out, mostly because Netflix, but also because I don’t like people watching me eat. It’s my teeth and my healthy appetite. I know its a thing. It’s weird I get it.
Skipping to my paying for lunch, and realizing I only had 5 minutes until the next show began.
Similar to the first show, my second was running late (which would become an epidemic of the ’17 season). I settled into my VIP front row seat, marveled over the mosaic carpeted runway, and briefly chatted with my seatmates – If you’re reading this, I apologize about the garlic breath! Thankfully, I was saved from further embarrassment by the dimming of the lights and the gallantry tunes of an accordion. Yup. Accordion.
Known for their key signature items and dynamic artwork, I was really excited to view the spring/summer 2017 collection of Big Park. Created by influential designer Park Youn Soo, I was readily prepared to be captivated by this adventurous lifestyle brand.
With the flourish of a dramatic piano overture, models flounced down the carpet in possibly the most glamorous yet gaudiest fashion trend of the moment. Slides (pajama sandals). But these weren’t your momma’s slides. Each close-toed slide was adorned with the fluffiest gigantic feathers and coordinated to complement each outfit.
While slides may be tawdry for some, there was an accessory detail for everyone — oversized sunglasses, statement necklaces, brooches, thick frilly chokers, and a solo draping earring, tucked behind windswept hair.
Onto the clothes:
Muted abstract prints, intermingled with standalone neutrals, while the fabric bounced confidently down the carpet. Big Park’s collection, contained a mix of dresses, skirts, and pant suits. My favorite was an army green cape – ruffled midi- and billowy wide leg pants.
There was an interesting mix of outerwear corsets and a healthy mix of off-the-shoulder tops, which of course are perfect for the warmer months… perhaps on the Amalfi Coast or Majorca.
I truly enjoyed the Big Park SS ’17 collection and really appreciated the additional touch of live musicians throughout the show. I can’t wait for the pop-up shop … hopefully, there is a cape and feathery slides, with my name on it.
I debated sticking around after the show to capture street style outside the DDP. But after seeing the crowds my introverted soul said nah!
I did capture this individual on my way to the subway.
Inadvertently, I was captured as well.
Can you see how pleased I am? -___-
And that concludes Day One of Seoul Fashion Week, I think it went remarkably well, especially for my first time going solo AND my first time attending fashion week during the week. Look at me, moving up in the world (yippee!).
More Fashion Week recaps are on the way! In the meantime, go follow my Instagram @87PAGES for real-time updates and photos (of my life in Korea!) You can also follow me on Facebook and YouTube (I’ll have the full vlog of day one up soon!)
FTC: Greedilous & Big Park, were kind enough to offer complimentary invitations in exchange for me sharing my experience at their shows during Seoul Fashion Week. Some of the links in this post are “affiliate links”. If you click on the link and/or purchase the item, I will receive an affiliate commission (which helps with running this site). Cheers!